Introducing our Curl Squad

A formidable force of ladies who are here to help you discover, empower, and understand your curl needs. Because, not all curls are the same.


Waves, tendrils, coils, spirals. Not all CURLS are the same. And like curls, not all MOISTURE is the same. Lightweight, heavy, creams, oils, lotions, milks, it can be overwhelming. We know how you feel.

From cocktailing your products to pineappling your curls, we, and our Curl Squad, are with you to help you understand and empower your curls to find the level of moisture they need. Let our vegan, silicone-free, aloe-infused blends quench your curls. Because NOT ALL MOISTURE IS THE SAME