The Key To Hydrated Curls
Your natural curls deserve natural solutions. That’s why Maui Moisture starts with 100% aloe vera as the first ingredient and is infused with pure coconut water.
Our vegan formulas kick silicones, parabens and sulfated surfactants to the curb so aloe can take center stage. None of the ingredients that dry your curls – just moisture-loving, pure aloe-infused goodness.
MAUI MOISTURE HYDRATION SCALE
Find The Perfect Level Of Aloe-Infused Moisture For Your Unique Curls.
Frizz-Free Voluminous Look
Mix and match to experience major definition, hydration and body.
Healthy Hydrated Look
Mix and match to revive curls with softening, defining nourishment.
Shiny Defined Look
Mix and match to enhance your pattern with glowing hydration.
Light-Weight Soft Look
Mix and match for touchably soft curls that are full of body.
Wavy Defined Look
Mix and match to hold hydrated, frizz-free curls in place.
Soft Refreshed Look
Mix and match on wet hair to renew curls with lightweight definition.
Hydrated Repaired Look
Mix and match to heal damaged curls with a boost of hydrating strength.
Healthy Lengthened Look
Mix and match to repair damage for stronger, longer and frizz-free strands.
Hydrated Defined Look
Mix and match for healthy, shining curls that stay in place.
Clarified Lightweight Look
Mix and match to boost your curl pattern with buildup-free hydration.
HAIR POROSITY 101
Porosity is how your hair absorbs and holds moisture.
Low porosity means your hair struggles to let moisture in,
while high porosity easily soaks moisture up.
Low Porosity
Low porosity curls easily get weighed down by heavier products because it cannot absorb them. That’s why our lightweight hydration formulas are perfect for reaching your full curl potential!
Shop Straight/Wavy
Medium Porosity
Medium porosity curls require the lowest maintenance, but they still need some TLC! Our mid-weight moisture collections will be your best go-to routine.
Shop Curls
High Porosity
High porosity hair loves to soak up moisture, but that moisture can easily escape due to the porous shaft. Use deeply moisturizing formulas to get the hydrated curls of your dreams!
Shop CoilsTEST YOUR POROSITY LEVEL
It’s important to understand your level so you can choose the right products for your curls! Fill a glass with water and drop a loose strand of hair in – how the hair floats in the water will show how much moisture it absorbs.
